“Never worry about the cost of a shovel when you’re digging for gold”. Wise words imparted to me by the Property Guru, Mark Dalton.
For those who do not already know, I am an events photographer.
My interest in photography was sparked three years ago, and as my skills developed, I eventually decided it was time to turn my hobby into a business. During this transition, I found myself upgrading my equipment, purchasing peripherals such as additional batteries, an external flash and lenses.
Believe it or not, camera lenses can be very expensive – it’s not uncommon for them to cost more than an actual camera. Initially, I had a regular 18-55mm lens – this is the lens that normally comes as standard with a DSLR camera. It did the job but wasn’t anything special.
I was keen to strengthen my artillery so I took the plunge and upgraded my lens to a 17-55mm 2:8 lens – setting me back £750. Seeing this price made my mouth go dry –especially as my camera itself cost the same price. Before actually purchasing the lens, I consulted my close friends and family who all told me that I must have a screw or two loose. It wasn’t until a few days later, when I came across Mark Dalton’s quote, that I was able to build the confidence to take the leap of faith.
It was very painful having that financial setback, but fast-forward a few years from taking that risk and I haven’t look back since. Not only did the quality of my shots drastically increase, but also just having the lens has made me appear more professional and in turn has provided more business opportunities. For example, a photo of mine was uploaded to David Cameron’s Flickr page and I’ve been given the opportunity to take shots of Her Royal Highness Princess Anne.
If I didn’t see the end goal and take that leap of faith, I wouldn’t have acquired these golden opportunities. My advice to you is simple. If you can see the potential in investing in yourself or a tool for your business to achieve a greater outcome, then by all means do it!